Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.

Release Date : Sep 11, 2011

Genres :

Production Company : ONF | NFB

Production Countries : United States of America, Canada

Original Language : English

Casts : Samantha King, Barbara Brenner, Barbara Ehrenreich, Nancy Brinker, Susan Love

Director :

Status : Released

Budget : 900000

Revenue : 25000

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